JDRF is teaming up with video game players and developers to raise money to fight type 1 diabetes (T1D). With JDRF Game2Give, we aim to bring together all types of people with T1D who like video games, and to mobilize this community to fundraise for diabetes research. We’re kicking off this initiative in November (National Diabetes Awareness Month) with two big fundraisers Twitch and Humble Bundle.
Frequently Asked Questions
Why is JDRF getting involved with video games?
How did Game2Give get started?
What’s happening in November?
What is Humble Bundle?
What is Twitch?
I’m a streamer. How can I get involved with Game2Give?
I’m a game developer. How can I get involved with Game2Give?
Which streamers are participating in the Twitch fundraiser?
I’m a parent. How can I make sure the content is safe for my kids?
What is JDRF’s mission?
How will the money raised by Game2Give be used?
Can you give me a heads-up when the Game2Give fundraisers start?
First, because there’s a lot of overlap between the gaming community and T1D. Playing together and bonding over video games is a natural way for people who have connections to T1D to meet and support each other. And second, because video game–related charities have taken off in a big way. Charities like Child’s Play and Extra Life have already raised millions of dollars for their respective causes. We believe video game fundraising has huge potential that will significantly benefit our mission to find a cure for T1D.
In 2016, our Bay Area chapter got a call from Dan Connors, co-founder of Telltale Games. Dan’s son has T1D, and Telltale had selected JDRF to be the beneficiary of a two-week Humble Bundle campaign. This was the first we’d heard about video game fundraising, and we were amazed when we got a check for over $100K soon after! We kept talking to Dan, and in early 2019 he signed on to be our Video Game Liaison and help JDRF explore new opportunities in the video game space.
November is National Diabetes Awareness Month, and we’re marking the occasion with our first two Game2Give fundraisers. We’ll be Humble Bundle’s featured charity, receiving a percentage of all sales made through their store during the month. Additionally, on November 12–18 we’ll hold a fundraising event on Twitch—think of it as a telethon for the twenty-first century, with gamers doing live game broadcasts and collecting donations for JDRF.
Humble Bundle is an online store that sells video games, ebooks, software, and other digital content, with a percentage of all sales going to charity. Since launching in 2010 they have donated more than $152M to charities like JDRF. In 2018, we were one of the beneficiaries of a two-week game bundle that raised over $100K for type 1 diabetes research. Learn more on their website.
Twitch is a live streaming video platform popular among gamers. Millions of people from around the world visit the site every day to watch live streams of video games and engage with the people playing them. (But Twitch isn’t limited to video games—it’s also used for talk shows and podcasts, cooking streams, hobby and craft projects, fitness streams, and more.) The Twitch community raised more than $40M for charity in 2018. Learn more on their website.
We’re actively looking for streamers to participate in our November fundraiser. We’re very interested in hearing from streamers who have links to T1D, but that’s not a requirement! Please email us at email@example.com and we’ll get back to you soon.
In the short term, we’re looking for game key and merchandise donations for the November fundraiser, as well as for developers with T1D to join in on game streams. Long term, the sky’s the limit—we’re exploring any and all opportunities right now and would be happy to hear from you. We’d especially love to hear from developers who have a connection to T1D, but all inquiries are welcome! Please email firstname.lastname@example.org to get in touch.
We’re still working out the details, but watch this space! We plan to post a schedule closer to the November 12 kick-off date so you can see who will be streaming and what games they’ll play.
For the most part, the streamers involved in our November fundraiser will choose which games they play. Some of these may have a Mature rating. Others will be rated Teen or Everyone—we’re aiming for a variety of content. We plan to post a content guide ahead of time so you can see what’s scheduled. To know if a game is age appropriate for your child, you can check the ESRB rating. The best way to know if a Twitch channel is appropriate is to first watch it yourself to gauge the content.
JDRF is the leading global organization funding type 1 diabetes (T1D) research. Our strength lies in our exclusive focus and singular influence on the worldwide effort to end T1D. Our mission is to improve lives today and tomorrow by accelerating life-changing breakthroughs to cure, prevent, and treat T1D and its complications. Learn more here.
All of the money we raise in our November fundraisers and other Game2Give initiatives will support JDRF and vital T1D research. T1D is an autoimmune disease that occurs when a person’s pancreas stops producing insulin, the hormone that controls blood-sugar levels. While insulin keeps people with T1D alive and can help keep blood-glucose levels within recommended range, it is not a cure. Our research is focused on finding a cure. Until we do, the advancements we’re making every day ease the burden of those living with the disease. Learn more here.