Sharing Your Impact Story
Through your campaign, you are making an impactful difference in the lives of not only those living with type 1 diabetes (T1D) but their friends, families and greater networks. Beyond that, you are making an impact to your customers – those who have already been with you and new customers you are about to bring to your company. Why?
Because the champion stories of people impacted by T1D are inspiring, motivating, and emotional. They create a human connection to your brand and encourage your customers by showing them not only how they can make a difference, but how they can be resilient, strong change-makers too.
The resources below will help you share your impact story, connecting with current and new customers and uplifting your brand image.
The #ImTheType Campaign
A fully built cause marketing campaign you can use to elevate your brand and empower your consumers.
Sharing a Hero Journey
The most impactful resource we have is our people. That is why JDRF has collected a suite of stories of people living with and affected by type 1 diabetes, with the intention that you can share their hero stories, connecting your brand with an emotional, engaging narrative.
The Importance of Visual Representation
JDRF has seen an uptick of companies using models with type 1 diabetes devices in their media – on social media and on their digital shopping sites, but could also be done in magazines, store circulars, etc.
Making T1D Relevant for your Consumers
We’ll help you harness the moments most relevant to your consumers as storytelling opportunities in the form of “Did you know…” statements.
Social Media Library & Ideas
In addition to sharing general awareness and education about JDRF and type 1 diabetes on your social media platforms using the images and resources found on your Corporate Partner Portal, these channels offer a great opportunity for genuine storytelling and engagement with your audience.