Making T1D Relevant for your Consumers

Type 1 diabetes affects people’s lives on a grand scale, but it also affects people’s day-to-day and minute-to-minute more than one might expect.

Harness the moments most relevant to your consumers as storytelling opportunities in the form of “Did you know…” statements.

For example, simple counter cards or pre-campaign emails can state:

• For grocery stores, “Did you know that the average person with type 1 diabetes has to spend extra money each week on juice and foods to help treat low blood sugar? For those with T1D, food is basically medicine. Donate now to help work toward a world without type 1 diabetes.”
• For restaurants, “Did you know that once a person is diagnosed with type 1 diabetes, they are more likely to also develop celiac disease and other restrictive autoimmune conditions? Donate now to help work toward a world without type 1 diabetes.”
  
  
• For clothing stores, “Did you know that people living with type 1 diabetes have to make sure the clothing they buy can accommodate insulin pumps or giving themselves insulin shots in public? Donate now to help work toward a world without type 1 diabetes.”

Similar relevancy and impact statements can be crafted in tandem with your team. Reach out to your JDRF liaison for more information.