JDRF & Lokai Enter Second Year Of Partnership To Continue Bringing Balance To Those Living With and Affected By Type 1 Diabetes
The Diabetes Lokai bracelet provides wearers with a daily reminder to find balance through life’s highs and lows.
July 1, 2020 – New York, NY – One year ago, Lokai and JDRF joined together with the launch of the Diabetes Lokai bracelet. Infused with water from Mt Everest in the white bead and mud from the Dead Sea in the black bead, the periwinkle bracelet serves as a daily reminder for those living with and affected by diabetes to find their balance through life’s highs and lows. Today, Lokai and JDRF announced that the partnership will continue into a second year.
To date, sales of the Diabetes Lokai bracelet have raised more than $30,000 in support of JDRF’s mission to accelerate life-changing breakthroughs to cure, prevent, and treat type 1 diabetes and its complications. Beyond the monetary impact, however, this collaboration has brought the important reminder of finding balance to the type 1 diabetes community – to which the concept of mediating highs and lows resonates quite literally.
“Over the past year, the JDRF and Lokai partnership has resonated so well with the T1D community, and we are excited to be extending the relationship for another year,” said Joe Watterson, JDRF Vice President of Corporate Development. “This partnership enables us to continue to drive towards funding and supporting crucial scientific research and expand our demographic reach to raise awareness of T1D.”
Having faced recent challenges brought upon by COVID-19 and poised to navigate what the future holds for the type 1 diabetes community, JDRF is proud to partner with Lokai for a second year in spreading the pertinent message of finding balance and staying hopeful through what lies ahead.
The Diabetes Lokai bracelet retails for $18 and is available at www.lokai.com and in select retailers nationwide. For each bracelet sold, Lokai will donate $1 to JDRF.
Lokai is a socially responsible lifestyle brand that represents the importance of finding balance along life’s journey. Steven Izen founded the company in 2013, on the heels of a deeply emotional and transformative experience. Realizing that life is a cycle of highs and lows, he grew to appreciate the importance of remaining both humble and hopeful. The company infuses its trademark bracelets with elements sourced from the highest and lowest points on Earth – water from Mt Everest and mud from the Dead Sea. The Lokai lifestyle is devoted to finding balance, sharing success during life’s peaks and gaining perspective during lows. Lokai supports this message by donating 10% of net profits to various charitable organizations. Since launching, Lokai has donated over 8 million dollars. Please visit www.lokai.com for more information.
JDRF’s mission is to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications. To accomplish this, JDRF has invested more than $2.2 billion in research funding since our inception. We are an organization built on a grassroots model of people connecting in their local communities, collaborating regionally for efficiency and broader fundraising impact, and uniting on a national stage to pool resources, passion, and energy. We collaborate with academic institutions, policymakers, and corporate and industry partners to develop and deliver a pipeline of innovative therapies to people living with T1D. Our staff and volunteers throughout the United States and our six international affiliates are dedicated to advocacy, community engagement and our vision of a world without T1D. For more information, please visit jdrf.org or follow us on Twitter: @JDRF